Everything For Your Beauty.

At Shiseido, we strive to realize your ideal beauty through products of uncompromising quality and safety. Our sustainability principles and practices are consistent with the origin of our name*.

*The name Shiseido comes from a phrase from the Chinese classic I Ching, which teaches us to "praise the virtues of the Earth, which nurtures new life and brings forth significant values."

Our Policies

  • Corporate Product Development Policy

    The world perceives beauty in many different ways. There is no uniform definition for it. Changing with each era, its interpretations are diverse, rich in context and nuance.
    Spanning a dynamic and wide range, our creations reflect the ideas and values of our global consumers – from products designed to empower bold self-expression to lines that own clean and natural concepts.
    What these offerings have in common are safety––which is our absolute priority––followed by a deep consideration for the environment and a highly ethical approach. The enforcement of these policies is made possible through the dedication and professional skills of every member of the Shiseido family.
    In the spirit of transparency, here are the policies we implement during product development. These policies are strictly followed by each and every brand within the Shiseido Group.

  • Formula Development Policy

    Adhering to high safety and quality standards is our unwavering promise to you. We leverage our over 100 years of extensive research and results on dermatological and material science to develop exceptional formulas tailored to our global markets. Through a complex, multi-step process that involves myriads of combinations of ingredients, quantities and applications, we are able to offer efficacy and create sensorial experiences that bring to life our consumers’ diverse visions of beauty. Furthermore, all of our cutting-edge technology is implemented with a truly sustainable approach – one that respects people, society, and the environment.

Ingredients we do not use in our products

We do not use any of the following ingredients in our products. While there is a possibility that they may be present in very small amounts due to water, the natural environment, or the manufacturing process under technically unavoidable circumstances, we ensure our product safety by complying with the regulatory requirements of countries and regions, as well as Shiseido's own high safety standards.

  • 1,4-Dioxane
  • Acetaldehyde
  • Acetonitrile
  • Acrylamide
  • Benzene
  • BHA (Butylated hydroxyanisole)
  • Bisphenol A
  • Boric acid
  • Butoxyethanol
  • Dichloroethane
  • Diethanolamine (DEA) and diethanolamine (DEA) Complexes
  • Formaldehyde
  • Heavy metals (Lead, Arsenic, Mercury, Cadmium, Antimon, Nickel)
  • Hexachlorophene
  • Hydroquinone
  • Methanol
  • Methylene chloride
  • PCBs (Polychrorinated biphenyls)
  • Phthalates
  • Plastic microbeads (Rinse off products)
  • PVC
  • Toluene

Our transparency is your assurance.
With safety as our first and foremost priority, we select ingredients with sensitivity and consideration for the environment, and an ethical attitude. In order to answer your questions and concerns transparently, we provide detailed information on the ingredients we currently use as well as ingredients that we never used or have stopped using.

Ingredients Policy

Safety is our first and non-negotiable priority. In addition to fully complying with the regulations of the countries in which we operate, we have imposed a strict set of internal safety standards to add an extra layer of assurance.
Based on our in-house standards, all ingredients are ethically sourced to minimize environmental impact and maximize quality and credibility. This commitment applies to every product we develop, and while each brand in our portfolio has its own ingredient policy, every product complies with our internal safety standards.

List of Frequently Asked Ingredients

Click here for a list of ingredient information

Product Details

For more specific product information, please see the website below.

Packaging Development Policy

We support the concept of a circular economy with Shiseido’s 5Rs and reduce our environmental footprint.
Based on the policy, we aim to achieve 100% sustainable packaging by 2025*.

  • *For selling products with plastics packaging

Shiseido’s 5Rs

  • Respect

    Respect people, society, and the environment. Based on this, we aim to achieve 100% sustainable packaging.

  • Reduce

    Reduce the amount of plastics by optimizing packaging weight, and the usage of plastic promotion materials.

  • Reuse

    Reuse regular packaging by launching refills. Implement recharging systems that guarantee product integrity.

  • Recycle

    Recycle by designing easy-to-be-taken-apart packaging and by using materials suitable for each country’s recycling streams. Use PE / PP / PET mono materials.

  • Replace

    Replace virgin materials with bio-degradable, bio-based or post consumer recycled (PCR) materials.